Noah's degree is in biology and environmental studies, a program he helped found at Brandeis University in 1996. Since then he has been involved in numerous environmental initiatives and remains passionate about creating environmentally sound and innovative products.
Noah is the original visionary behind The TeaBook. He first dreamed of creating the product in the early 2000's while hosting large dinners where he would literally pass around a giant drawer full of different teas. Noah's mother Linda Bleich, ז״ל, encouraged Noah in his passion and helped him create the very first prototypes of the book before she passed away from cancer in 2011. In the first prototypes, Linda included a handwritten note: Never give up on your dreams.
For Noah, taking The TeaBook to market is truly a dream come true.
Noah's favorite tea is chai. His favorite book is Ishmael by Daniel Duinn.